We have heard a whole lot about VNUS Medical Technologies in the past year. We have heard extensively about the release and success of their VNUS Closure Fast method of treating varicose veins. We have heard about the rise of their stocks resulting directly from the success of their new treatments. And we have heard about new patents that are likely to keep them in the news if other vein treatment product developers dare to infringe on those patents.
But believe it or not, we're probably going to be hearing even more about VNUS Medical Technologies in the upcoming months than we have in the months preceding this one.
That's because VNUS has just announced that the company has hired a new VP of marketing. With over twenty years of marketing experience, Don Todd is likely to be skilled in further spreading the word about the efforts VNUS has been making in vein treatment. More importantly, the news reflects the fact that VNUS is as committed to marketing and branding itself as it is to developing good products.
It'll be interesting to see what news and information the company releases in the next few months!
Question of the Day: Do you think that the attention to marketing is a good thing for VNUS or should the company stick to making good vein treatment products?
