New athletic sock features a non-constricting top band, thicker sole padding and more comfort than standard stockings.
Washington, DC – August 23, 2010 – BrightLife Direct, a compression clothing distributor, has introduced a new line of support stockings. The Allegro Athletic Support Sock is now available in 15-20mmHg compression. This item joins the 20-30mmHg version of the same style, which made its debut 4 months ago.
The emergence of the compression athletic sock for men and women has become a trend in compression stockings. The socks are used to prevent swollen legs and can be used by athletes and those who spend a lot of time on their feet.
“This trend has really taken off, and most of the premium manufacturers have now added athletic compression socks to their catalogs,” said Kip Bright, president of BrightLife Direct.
The cost of a 20-30 mmHg compression sock has remained in the $50 to $65 range, which is not very affordable for a large segment of the market. BrightLife Direct wanted to offer a sport/athletic sock in the same compression for less than $25.
“A few months ago, we launched the Allegro Athletic Support Sock 20-30 mmHg for $21.95. The response exceeded our projections by more than 50%,” said Bright. “We have now introduced the same sock in a slightly lighter 15-20 mmHg compression for less than $20.”
The Allegro Athletic Support Sock has a reinforced heel, flat toe seam and a non-constricting top band. It also has softer material and thicker sole padding than the standard support stocking. Allegro Athletic Support Socks are an affordable introduction to compression socks for first-time wearers.
About BrightLife Direct, Inc.: BrightLife Direct has been serving those who wear compression garments for more than 10 years. The Washington, DC-based company offers name brand products at discounted prices. This includes compression stockings from Jobst, Mediven, Sigvaris and Juzo. The company features a private label brand, Allegro stockings, which meets all rigorous testing standards and is available at 50% to 60% less than name brands. BrightLife Direct also offers arm sleeves for those with lymphedema, Orthaheel footwear for people requiring orthotics and products for plantar fasciitis treatment.
For more information, please contact:
BrightLife Direct, Inc.
4455 Connecticut Ave NW
Washington, DC 20008