Let’s face it: When you decided to attend medical school, owning your own business (and all that goes along with it) was probably the last thing on your mind. You wanted to be a doctor. That’s okay by me – as a patient, your expertise in providing exceptional clinical care and support are what I want you to focus on when I visit your office. But with the realization that your business is your livelihood … well, that’s when you need to diversify and learn as much as you can about running a successful practice.
Welcome to what I have come to call “The Nuts and Bolts Issue.”
You must admit that, like it or not, you have to sell yourself every day. Marketing is essential to your business, and it can be a huge, expensive nut to crack. Remember when newspapers, magazines and radio were the extent of your media options? Obviously, those days are long gone, but they have left a legacy of ever-expanding opportunities behind for us to try to navigate, such as social media and SEO . With this rapidly growing generation of media to contend with, it’s time to review all of our options. It’s time to call in the professionals.
In this issue of VEIN , we’ve gathered a plethora of advice from industry experts on all things office related – from third party financing options to sound marketing advice – designed to help you put your best foot forward. Also featured in this issue is a thorough guide to Meaningful Use, information from the Society of Interventional Radiology and American Venous Forum meetings, guidelines for compression gauging, and an important update from the American Board of Phlebology that you need to know about before you promote your practice.
VEIN Magazine strives to provide applicable information to help you manage your patient base, grow your
business and enjoy efficiencies that will make your life a little easier – at least in the office. So, while you are navigating the rough roads of building your business, we hope that you will discover some pearls of wisdom within these pages that will take your practice to the next level. And let us know if you have any tips to share that can help your peers make the most of their efforts.