Practice Management

Share Less on Social Media—and Win

The more you share, the more you care. Not so, says Incredible Marketing. Here are 3 ways to use scarcity as a tactic to win in social media.

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The Evolving Role of Medical Chatbots

Medical chatbots can assist in care after vein treatments and promote adherence to conservative measures. Learn how medical chatbots improve health care.

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How to Attract Baby Boomers

Did you know baby boomers shop online just as much as younger generations? Use these tips to attract them to your practice.

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Latest Articles About Practice Management
HIPAA Privacy Rule Looking Behind the Curtain at the New EMR Requirements

Recently, we wrote about elements of the American Recovery and Reinvestment Act of 2009 (ARRA ) that impact HIPAA privacy. Along with ARRA , the Health Information Technology for Economic and Clinical Health (HITEC H) Act mandates that healthcare providers take a series of steps to strengthen safegu ...

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Is Precision Drug Delivery In Your Future?

by Karthikeshwar Kasirajan, MD Despite numerous advances in the invasive management of venous thromboembolism (VTE), oral anticoagulants remain the recommended treatment once discharged for a minimum of three months. Despite the availability of newer anticoagulants, warfarin remains the most common ...

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Do What You Do Well, But Know Everything About What You Do

A man wearing round-framed glasses with a goatee sitting in a huge, motorized wheelchair is meandering through an art exhibit at the Whitney Museum in New York. The man is artist Chuck Close; the exhibit is of the work of Japanese artist Yayoi Kusama. Chuck Close is dyslexic and physically disabled;

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The Path to Payment ICAVL, Credentialing and Reimbursement

ICAVL, Credentialing and Reimbursement Credentialing in ultrasound had its foundation in the concept of the performance of quality (and, therefore, accurate) ultrasound and the desire by those who specialized in ultrasound to demonstrate competence in their chosen profession. This started out as a ...

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Social Searches Social Media Marries SEO

By now, you have heard all the internet marketing and search engine optimization (SEO ) lingo. You know about “keywords” and “meta-tags”; you might even understand “pagerank” or “link authority.” You have become somewhat familiar with where your practice website ranks on the major se ...

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Marketing Best Practices

by David Schmiege To market effectively and get maximum return on your marketing dollar, you must first identify your target audience. As a vein practice, are you marketing to consumers? Referral physicians? Both? Start by clarifying your most promising target markets. These are markets that are mo ...

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Getting Ahead 5 Ways to Capitalize on Your Time if You Aren't Pursuing Meaningful Use

by Jeff Mongelli The boxer Mohammed Ali made famous his antic of waving a glove off to the side of his opponent. The instant his opponent reacted, he would jab at the opening he created. The tactic of creating a distraction in order to capitalize on it, or to seek personal gain, has been with us fo ...

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Physician Governance Implementing the Managing Physician Concept

by David Schmiege Attention to the business management side of a vein practice with multiple providers is critical in order to thrive. Patients are less willing and less able to pay for the level of health care which they have come to expect. There will clearly continue to be governmental, employer

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Communication Matters

Communication is one of the four core clinical skills, along with knowledge base, problem-solving ability and physical examination; a large body of evidence proves its importance. In one study, the duration of headache symptoms correlated more closely with patients’ perception that they were able ...

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What Adding a PA or NNP Can Bring to Your Practice

by Cheryl Nash Are you considering adding a physician assistant (PA) or non–physician practitioner (NNP) to your practice? Seems like a great idea, right? Well, in a lot of ways it is. But there are details you need to be aware of prior to implementing such a plan. Having Clear Expectations The

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