Practice Management

Latest Articles About Practice Management
Is Health Care Really That Complicated?

Health care is complex and even medical professionals have to scratch their heads at times. Here’s a guide on how make sense of it all.

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Is Precision Drug Delivery In Your Future?

by Karthikeshwar Kasirajan, MD Despite numerous advances in the invasive management of venous thromboembolism (VTE), oral anticoagulants remain the recommended treatment once discharged for a minimum of three months. Despite the availability of newer anticoagulants, warfarin remains the most common ...

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Is Your Website Keeping Pace with Today?s Patient?

We see a lot of websites in our line of work at eDoctors. Not only do we manage hundreds of them as unique businesses, but we work with thousands of customers on their online marketing and, as such, consult closely with them to ensure their websites benefit their marketing needs rather than inhibit ...

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Making Your Site HIPAA Compliant: Does Your Website Pass or Fail?

You are careful with patient information around your office, and take steps to protect it as outlined by HIPAA (the Health Insurance Portability and Accountability Act), designed to protect patient information). But, is your website as careful as you are?

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Marketing Best Practices

by David Schmiege To market effectively and get maximum return on your marketing dollar, you must first identify your target audience. As a vein practice, are you marketing to consumers? Referral physicians? Both? Start by clarifying your most promising target markets. These are markets that are mo ...

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Medical Design Space: Medical Co-Op Reinvigorates Age-Old Interior

by Susan Belknapp Combining medical businesses and California Vein Specialist and About Face Medical Aesthetics were co-founded in 2001 by Kenneth Jesser M.D. and J. Michael Leary M.D., FACEP. They now have three offices throughout Southern California: Palm Desert, La Quinta and Newport Beach. The

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Mommy Makeovers & Postpartum Pride:Tips for Marketing to Moms

Mommy makeovers featuring cosmetic treatments to help women’s bodies appear more like they did pre-pregnancy have risen in popularity in recent years, and vascular specialists shouldn’t dismiss this trend as one limited to traditional plastic surgery.

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New Patient Acquisition through Inbound Marketing

by Leslie Heizman According to the latest information from the Pew Internet and American Life Project, 80 percent of American adults look online for health information. 1 According to the U.S. Department of Health and Human Services, 50 to 55 percent of women and 40 to 45 percent of men in the U.S.

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Online vs. Offline Marketing Efforts: Yielding the Best Return for Your Dollar

by Victor Sirgado, CEO, Paramount/MD I used to think first impressions counted for everything. As a healthcare marketing expert, I thought that when I was called to visit a vein practice for the first time, I needed to appear with an arsenal of preformed ideas for my new client. I thought that if I

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