by Jefferey Segal, MD and Michael J, Sacopulos, JD Remember the days when a doctor took out a half page ad in the Yellow Pages – and we quaintly called that marketing. The world has changed. One 21st century market...Continue Reading
by David Schmiege Whether assessing a varicose vein or an ulcer, giving clinical recommendations, or making it easier for primary care physicians (PCP) to refer to you, relationship marketing is fundamentally about delive...Continue Reading
by Jeffrey Segal, MD, JD and Michael J. Sacopulos, JD Last week, I receive a Groupon alert for a local restaurant I like. For those of you living under a rock, Groupon is a social networking group discount program. Here&...Continue Reading
by J. Gordon Wright, MD It is easy to get muddled about the EMR Incentive program. This should be no surprise to anyone since it is a program written by our Federal Government. It has many complexities, double-speak and...Continue Reading
Recently, we wrote about elements of the American Recovery and Reinvestment Act of 2009 (ARRA ) that impact HIPAA privacy. Along with ARRA , the Health Information Technology for Economic and Clinical Health (HITEC H) Act...Continue Reading
by David Schmiege With a typical day packed with new consults, procedures and patient follow ups, it is no surprise that most physicians have little time to focus on the details of running a successful vein practice. T...Continue Reading
by Ricardo Casas Most of you have experienced the tireless push of marketers claiming to have the winning formula for your success. Often strategies include Yellow Page-type listings, print ads, TV, radio, websites, and...Continue Reading
By now, you have heard all the internet marketing and search engine optimization (SEO ) lingo. You know about “keywords” and “meta-tags”; you might even understand “pagerank” or “...Continue Reading
by Karthikeshwar Kasirajan, MD Despite numerous advances in the invasive management of venous thromboembolism (VTE), oral anticoagulants remain the recommended treatment once discharged for a minimum of three months. Des...Continue Reading
ICAVL, Credentialing and Reimbursement Credentialing in ultrasound had its foundation in the concept of the performance of quality (and, therefore, accurate) ultrasound and the desire by those who specialized in ultrasou...Continue Reading
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