Practice Management

Do You Have the Right Tools for Your Practice?

by Jennifer Heller, MD Long regarded as the beleaguered stepchild of vascular surgeons, venous disease is finally coming into its own. And that’s really an understatement. It seems that there isn’t a day that...Continue Reading


Incorporating Phlebology into a Cardiology Practice

by Doreen Saltiel, MD “Doc, we’re ready.” I get up, in scrubs, wearing a scrub cap I received as a gift; I get a mask and enter the procedure room. The sterile table is set: micropuncture kit, sterile b...Continue Reading


Adding Patient Financing to Your Financial Policy

by Rob Morris In 2013, patient out-of-pocket healthcare expenditures are projected to increase 3.4% over the previous year. Experts attribute the gain to increased consumption of medical care driven by faster growth in d...Continue Reading


Five Tangible Benefits of EMR

Chances are, if you’re using an EMR in your practice, you’re hoping for some type of benefit for your investment of time and money. While the reasons you have an EMR may vary, regardless of why you have it, ma...Continue Reading


Why Windows 8 is a Winner for Healthcare

It’s not often an industry juggernaut bets the farm on its future, but with Windows 8, Microsoft has done just that. OK, maybe that’s a bit of an exaggeration, but without question Windows 8 is a dramatic depa...Continue Reading


Do Medical Practices Really Benefit from Using Social Media?

by Cait Blanton When it comes to social media, Facebook and Twitter are full of examples where huge companies spend countless dollars implementing social media campaigns to boost sales and brand awareness. While your med...Continue Reading


Online vs. Offline Marketing Efforts: Yielding the Best Return for Your Dollar

by Victor Sirgado, CEO, Paramount/MD I used to think first impressions counted for everything. As a healthcare marketing expert, I thought that when I was called to visit a vein practice for the first time, I needed to a...Continue Reading


Search Engine Optimization and the Role of Content

by Bettina Kina The ever-changing landscape of search engine optimization (SEO) would make quite the dramatic daytime soap opera. Just when you think you are in a stable, loving relationship with your website’s SEO...Continue Reading


Approach it Like a Game of Monopoly

by Christa Nuber SEO. Tweets. Hashtags. SEM. These are digital marketing buzzwords you have heard at some point as you walked by a marketing consultant in an exhibit hall. While all these marketing buzzwords represent el...Continue Reading


5 Pitfalls to Avoid When Choosing a Website Vendor

In today’s interconnected world, having an online presence is fundamental to building a brand. Without a website, you risk losing a significant amount of business—one survey reported that 85% of consumers find...Continue Reading