Practice Management

Because They Can

Thirty-five thousand feet, a glass of Scotch whisky, reading ARTnews magazine, and I am wondering who has $50 million to spend on a work of art? Well, according to ARTnews, between 50 to 100 billionaires do. How many bill...Continue Reading

HIPPA Changes You Can't Afford to Ignore, What You Need to Know About the HIPAA Omnibus Rule and What You Need to Do About It

For many of you, thinking or reading about HIPAA is about as pleasurable as a trip to the dentist. Well, the HIPAA laws have changed. Consider the Omnibus Rule at your next appointment. But rather than dig into the gritty...Continue Reading

Converting New Patient Leads into Patient Appointments

by Christa S. Nuber In this age of digital and media marketing, most of us in the healthcare industry understand that traditional print advertising and word-of-mouth testimonials aren’t enough to grow a medical pra...Continue Reading

Do You Have the Right Tools for Your Practice?

by Jennifer Heller, MD Long regarded as the beleaguered stepchild of vascular surgeons, venous disease is finally coming into its own. And that’s really an understatement. It seems that there isn’t a day that...Continue Reading

Incorporating Phlebology into a Cardiology Practice

by Doreen Saltiel, MD “Doc, we’re ready.” I get up, in scrubs, wearing a scrub cap I received as a gift; I get a mask and enter the procedure room. The sterile table is set: micropuncture kit, sterile b...Continue Reading

Adding Patient Financing to Your Financial Policy

by Rob Morris In 2013, patient out-of-pocket healthcare expenditures are projected to increase 3.4% over the previous year. Experts attribute the gain to increased consumption of medical care driven by faster growth in d...Continue Reading

Five Tangible Benefits of EMR

Chances are, if you’re using an EMR in your practice, you’re hoping for some type of benefit for your investment of time and money. While the reasons you have an EMR may vary, regardless of why you have it, ma...Continue Reading

Why Windows 8 is a Winner for Healthcare

It’s not often an industry juggernaut bets the farm on its future, but with Windows 8, Microsoft has done just that. OK, maybe that’s a bit of an exaggeration, but without question Windows 8 is a dramatic depa...Continue Reading

Do Medical Practices Really Benefit from Using Social Media?

by Cait Blanton When it comes to social media, Facebook and Twitter are full of examples where huge companies spend countless dollars implementing social media campaigns to boost sales and brand awareness. While your med...Continue Reading

Online vs. Offline Marketing Efforts: Yielding the Best Return for Your Dollar

by Victor Sirgado, CEO, Paramount/MD I used to think first impressions counted for everything. As a healthcare marketing expert, I thought that when I was called to visit a vein practice for the first time, I needed to a...Continue Reading