Practice Management

Getting Ahead 5 Ways to Capitalize on Your Time if You Aren't Pursuing Meaningful Use

by Jeff Mongelli The boxer Mohammed Ali made famous his antic of waving a glove off to the side of his opponent. The instant his opponent reacted, he would jab at the opening he created. The tactic of creating a distract...Continue Reading

Marketing Best Practices

by David Schmiege To market effectively and get maximum return on your marketing dollar, you must first identify your target audience. As a vein practice, are you marketing to consumers? Referral physicians? Both? Start...Continue Reading

Communication Matters

Communication is one of the four core clinical skills, along with knowledge base, problem-solving ability and physical examination; a large body of evidence proves its importance. In one study, the duration of headache sy...Continue Reading

Understanding the Patient Experience

by Michael Egan The summer 2013 issue of VEIN Magazine included the article, “The Power of Patient Perceptions: Monitoring and Managing Your Practice’s Reputation,” which provided a framework to help yo...Continue Reading

Practical Advice on Starting a Vein Practice Candid Perspectives from Two Successful Physicians

There’s no shortage of resources that offer advice on starting a vein practice (including this magazine). From books to lectures, practice management companies to marketing companies and more, part of the hurdle to...Continue Reading

The Power of Patient Perception Monitoring and Managing Your Practice's Reputation

by Michael Egan Okay, I'd like you to play along with me and participate in a little activity as you read. Please raise your hand (or just a finger if you're in a public place and don't want to attract attention). Now pu...Continue Reading

What Adding a PA or NNP Can Bring to Your Practice

by Cheryl Nash Are you considering adding a physician assistant (PA) or non–physician practitioner (NNP) to your practice? Seems like a great idea, right? Well, in a lot of ways it is. But there are details you nee...Continue Reading

Because They Can

Thirty-five thousand feet, a glass of Scotch whisky, reading ARTnews magazine, and I am wondering who has $50 million to spend on a work of art? Well, according to ARTnews, between 50 to 100 billionaires do. How many bill...Continue Reading

HIPPA Changes You Can't Afford to Ignore, What You Need to Know About the HIPAA Omnibus Rule and What You Need to Do About It

For many of you, thinking or reading about HIPAA is about as pleasurable as a trip to the dentist. Well, the HIPAA laws have changed. Consider the Omnibus Rule at your next appointment. But rather than dig into the gritty...Continue Reading

Converting New Patient Leads into Patient Appointments

by Christa S. Nuber In this age of digital and media marketing, most of us in the healthcare industry understand that traditional print advertising and word-of-mouth testimonials aren’t enough to grow a medical pra...Continue Reading